Is sofa shopping the end of supermarkets?

I have a millennium prediction our supermarket clients may not wish to come true. While shopping for a digital TV package the other week, I was forced in the direction of Sky’s offer.

The package included a phone bill discount, but more importantly interactive and Internet facilities through my TV so I can shop from the comfort of my sofa.

Now my point is that come the day we all can do the same, oh, and the Chinese will be there too if Mr Murdoch has his way, I believe the Sky networks of this world will have more power than all of the supermarket multiples put together.

Pat Starke

pat@flb.co.uk