What will packaging design look like in 2024?
As part of our series on design in 2024, SMAKK senior creative Ollie Ennis offers their view on what packaging design might look like next year.
Packaging
The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.
Design Week’s favourite product, print and packaging stories of 2023
From luxury spirit bottles to futuristic biomaterial solutions, here are our favourite product, print and packaging stories from this year.
Pantone reveals “youthful” but “timeless” 2024 colour of the year
In packaging and multimedia design, the colour of the year could be used to bring “a vintage vibe” to a project, according to Pantone.
“A world of wonder for pets” in Ragged Edge’s designs for Omlet
The new designs use tactile 3D illustrations and cute characters to “celebrate the bond between pets and people”.
Kids’ brand Talou targets ‘conscious creatives and ‘mindful mums’
The Yard Creative’s visual identity for new children’s circular fashion brand Talou “celebrates the joy, creativity, and exploration of childhood”.
Paist’s modular identity looks to disrupt “same-old” toothpaste market
Designed by Two Times Elliott, Paist’s identity features a modular typeface that works in tandem with a bright colour palette and abstract 3D forms to create a unique brand system.
How “small incremental gains” can make designs more sustainable
Pearlfisher materials and sustainability lead Suzy Shelley speaks on “the power of marginal gains” and how designers can encourage clients to make small but effective changes.
Pentagram designs identity and packaging for Liberty fragrance range
Inspired by the discovery of “typographic shorthands” in the Liberty archive, a new LBTY logotype was designed to adapt the main Liberty identity.
Buddy Creative designs sand-pattern-inspired bottle for Connie Glaze Vodka
Ripples on the recyclable glass bottle structure and the textured paper label seek to reflect the unique sand-filtration process used to make the vodka.
Earthling Studio flies into new territory for Brewdog sub-brand Wingman
The Scottish craft brewer’s new Session IPA will sit among the core range but take on a more “anarchic” aesthetic centred around an edgy eagle character.
Deeply’s name and identity seeks to convey its unique gut health benefits
A nourish bowl icon sits atop Deeply’s bespoke, hand-drawn wordmark, designed to demonstrate plant-based ingredients entering the gut.
Salt handles and microbe packaging: real-life applications for innovative biomaterials
At London Design Festival’s Global Design Forum Shellworks co-founder Insiya Jafferjee and Atelier Luma designer Henna Burney discuss why new biomaterials are struggling to cross into widespread use.
Tyre particle batteries and UV-sensing plastic: inside Materials Matters 2023
Practical examples of bio materials and reuse are everywhere this year as the trade show looks to inspire an optimistic future.
Sector specialisms: are the risks worth the rewards?
Studios reflect on why they chose to specialise, the creative and commercial values and the risks that come with “cutting off potential clients”.
London Design Festival 2023: Talks Guide
Discussions will take place around how innovative materials can enter mainstream supply chains and how we can broaden the pipeline into the industry for young talent.
Design for Planet 2023 sets sights on repairability, mobility and decarbonisation
Design Council chief design officer Cat Drew explains the themes and topics in this year’s Design for Planet festival.
The future of packaging: a case for “radical collaboration”
Design Council Design for Planet festival programme lead Hugo Jamson challenges designers, brands and retailers to come together and create new packaging standards.
Moves and changes: design industry news
All the latest moves and changes across the design industry
Coca-Cola’s design chief eyes future in recyclables and bioplastics
Coca-Cola global vice president of design Rapha Abreu reveals the company’s key design-led sustainability goals and how it is “rebalancing” the diversity of its design teams.
Meet the graduates: Falmouth University’s Murray Harden
As part of our 2023 graduate season coverage, we’re speaking with a selection of graduates from around the UK about their final projects and future plans.
Badger Brewery’s new identity features a menagerie of brand characters
Designed by Robot Food the new direction looks to appeal to a new generation of drinkers who normally choose craft beer, while also recognising the traditions of a “well-loved brand”.
America ByDesign Season 4 will delve into Coca-Cola’s design archives
The main goals of the mainstream CBS show are to “democratise” and “raise the tide of design to the general public”, according to its producer.
Morrama designs waterproof, biodegradable refill packaging for Wild shower gel
The refills are made with 70% bamboo starch and 30% plant starch from agricultural waste and are designed to be housed in reusable aluminium outer bottles.
Meet the graduates: Ravensbourne University London’s Nils Bjorkman
As part of our 2023 graduate season coverage, we’re speaking with a selection of graduates from around the UK about their final projects and future plans.